Bill "Willy" Owens is the main antagonist in Urban Legends: Bloody Mary.
Biography[]
Bill Owens had been a student at Worthington High in the 1960s. In 1969, at the Worthington High Homecoming Dance, Willy and his mates try to drug and kidnap their dates. Their plan works with most of the girls, but Willy's date, Mary Banner, tries to escape. He chases her into a storage room and punches her, causing her fall and hit her head on a desk. Unable to revive her or hear her heartbeat, Willy panics and locks her body in a trunk, and later buries it.
35 years later, Bill is married to Pam Owens and has two teenaged twin step-children, David and Sam. During a sleepover one night, Sam jokingly conjures up Bloody Mary with her friends. Over the following days, a number of strange events occur, with Sam experiencing hallucinations of a dead Mary bleeding from her head. Several of Sam's classmates also die under bizarre circumstances; football player Roger is burned alive in a sunbed, Sam's friend Heather has spiders burst from her cheek and gets her face mutilated by broken mirror shards, and football player Tom is electrocuted while urinating on an old electrical fence.
In her homework, Sam finds notes that had been sent to Heather about Mary Banner's disapearance and the 1969 homecoming kidnappings. She looks through school paper archives, where she learns that Mary was never found and is presumed dead, and that another victim of the kidnappings, Grace Taylor, still lives in town. Sam and her brother David visit Grace, who claims that Mary's "life force" is exacting revenge on the children of the five people involved in the kidnappings, but that she cannot (or will not) reveal the names of the perpetrators.
The siblings go to warn the school's football captain and Heather's girlfriend Buck, whom has been blaming Sam for the recent deaths. Buck reveals that his father, the football coach, was one of the kidnappers in 1969, but that he did not hurt Mary. Later, Buck is attacked and murdered by a demonic visage of Mary whilst at a motel.
David is directed to the school archives by Grace, and discovers the identity of the fifth person involved in the kidnappings. He rushes home, but finds Sam gone and is suffocated by a hooded figure. Meanwhile, Sam has another vision of Mary, revealing that she was still alive when she was locked in the trunk, but suffocated to death soon after waking up. The visions also reveal to Sam the whereabouts of the trunk. Sam visits Grace, who reluctantly agrees to drive Sam to the school. There, Sam finds the storage room and the trunk with Mary's body. She is nearly attacked by the hooded figure, but manages to escape while carrying Mary's remains outside to the van.
Death[]

Bill's death.
Finding Grace unconscious, Sam drives the van to the cemetery, where she begins to dig a grave for Mary under her headstone. Her stepfather Bill, whom Sam had phoned, also appears and helps her dig, before he suddenly hits Sam with the shovel. Bill reveals to Sam that he was the one that locked Mary in the trunk, and that he also killed David. He attempts to kill her to stop her from telling law enforcement, before Mary's ghost appears and drags his soul into Hell (or something). His death is ultimately blamed on a heart-attack by paramedics
Victims[]
- Mary Banner - Head busted open on table after punch
- David Owens - Suffocated with plastic bag